Brandon Peterson

Major: Kinesiology and Health
Company/Organization: Genesis Health Clubs South Suburban
Destination: Des Moines, Iowa
Timeframe: Spring 2024
Advisor/Coordinator Email:


To attract and retain clients, daily tasks include making calls to existing and potential new members, engaging with members on the gym floor, and conducting fitness assessments for new members. Additionally, daily responsibilities involve shadowing other trainers during personal training sessions and assessments, operating supplement tables, organizing equipment, and maintaining a personable demeanor toward members. Administrative duties include setting up member portals, answering member inquiries, confirming appointments, checking emails, and attending meetings with training staff. These tasks collectively contribute to fostering a welcoming and supportive environment for members while efficiently managing the operational aspects of the gym.


During my internship at Genesis Health Club, my most significant accomplishment was the profound impact I made on the lives of each client. I empowered them to achieve their fitness goals through personalized guidance and support, fostering a sense of accomplishment and self-assurance. Moreover, I cultivated lasting connections built on trust and mutual respect, ensuring that these relationships extend far beyond the confines of the gym. By prioritizing the well-being and success of every individual, I contributed to their physical transformation. I instilled a lasting sense of confidence and motivation that will continue to inspire them in their wellness journey.

Learning experience

The greatest lesson I learned was communicating effectively and demonstrating my abilities and expertise to prospective clients. Through honing my sales skills, I gained the ability to articulate the value I could offer and tailor my approach to address their specific needs and concerns. This proficiency empowered me to secure new clients and fostered trust and credibility in my professional relationships. By effectively selling my abilities and knowledge, I expanded my clientele and established myself as a competent and reliable resource in my field, poised to deliver exceptional results.

What advice would you give?

Stay curious, remain open-minded, and actively seek out hands-on experiences to deepen your understanding and passion for the field.

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